The objective was to create a distinctive brand identity for Mock & Proper, a winery that reflects craftsmanship, refinement, and the artistry of winemaking. The logo was developed by combining elegant, high-contrast typography with flowing, organic forms inspired by the movement of poured wine.
A custom bottle and wine splash were seamlessly integrated into the letterform, transforming the wordmark into a memorable visual feature while maintaining readability and sophistication.
The visual identity was designed to balance luxury with personality through considered typography, generous spacing, and a restrained monochrome palette, resulting in a timeless brand that stands confidently across wine labels, packaging, signage, and digital marketing.
